List and Describe the Two Basic Strategies of the Target

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The Answer is 1.Push strategy: The emphasis is on having the channel intermediaries "push" the sports products through the channel of distribution to the final customer.A manufacturer might direct initial promotional efforts to a wholesaler who then promotes the sport product to the retailer and the retailer promotes the product to the final user.The objective is to get as much of the product into the warehouse or store.This strategy generally ignores the customer.The promotion mix element that is most prevalent is personal selling (salesperson of the manufacturer to wholesaler or retailer).
2.Pull strategy: The target audience is the customer.The broad objective is to stimulate demand of the sport product,and with this,the retailers are forced to stock their shelves with the product.This is the more common of the two strategies.

List and Describe the Two Basic Strategies of the Target

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