Third Party Providers of Publicly Available Datasets Protect the Anonymity

question 21

Multiple Choice

Third party providers of publicly available datasets protect the anonymity of the individuals in the data set primarily by

• A) asking data users to use the data ethically.
• B) leaving in identifiers (e.g., name), but changing other variables.
• C) removing identifiers such as names and social security numbers.
• D) letting individuals in the data know their data is being accessed.

Understand the roles and functions of different entities in the marketing channel.

Identify types of marketing channels and their characteristics.

Comprehend the concept of channel conflict and its sources.

Recognize the role of power dynamics in supply chain relationships.

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Definitions:

Defamation

A false statement presented as fact that causes injury or damage to the character or reputation of the person about whom it is made.

Privacy

The right of individuals to keep their personal information out of public view and control the dissemination of that information.