________ Is the Tendency to Rely Too Heavily on One

question 45

Multiple Choice

________ is the tendency to rely too heavily on one trait or piece of information when making decisions.

• A) Framing
• B) Recency
• C) Contrast
• D) Anchoring
• E) Representativeness

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Definitions:

Product Literature

Printed or digital materials that provide information about a product's features, benefits, and use.

Consumer Ethnocentrism

Consumer Ethnocentrism is the belief held by consumers that products from their own country are superior to those from other countries, influencing their purchasing decisions.

Xenophobia

A fear or hatred of strangers or foreigners, often manifesting in discriminatory attitudes or actions.

Nationalism

A political ideology centered on achieving and maintaining self-governance and full sovereignty for a cultural or ethnic group.