Scott Thought of Himself as a Very Successful Marketer

question 79

Multiple Choice

Scott thought of himself as a very successful marketer.He created a campaign with a product logo that was very popular and which customers associated with a quality product.It was so popular that in a few months the logo began to appear almost everywhere.Instead of increasing sales of the product, the customer demand began to decrease as competitors' products became more successful.What characteristic of learning was ruining Scott's apparent success?

• A)Too much repetition was decreasing the strength of the CS, thus leading to extinction of the learned relationship between the logo, the quality of the product and the association with Scott's company.
• B)Customers confused Scott's logo with the logos of Scott's competitors, making cognitive learning incomplete.
• C)The logo produced only a fixed-ratio schedule of reinforcement that did not sustain sales, while Scott's competitors used a variable-ratio schedule.
• D)Over time the logo became boring, and customers punished Scott's company by buying competitors' products as a type of revenge for their boredom.

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Definitions:

Deferral Adjusting Entry

An accounting entry made to defer the recognition of revenue or expenses to a future period.

Unearned Revenue

Money received by an entity for a service or product that has yet to be delivered or completed.

Interest Revenue

Income earned from lending money or from investments in interest-bearing accounts or securities.

Matching Revenue

The accounting principle of recognizing revenue and the related expenses in the same accounting period to accurately report profit.