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An important factor in instrumental (operant) conditioning is the set of rules by which appropriate reinforcements are given for a behaviour.The chapter discusses four possible schedules of reinforcement.Briefly describe each schedule and give a short example.Be sure to use the proper terminology for each schedule.
Potential Customers
Individuals or organizations that could become purchasers of a product or service but have not yet done so.
Product's Superiority
Product's superiority refers to the characteristics or features of a product that make it better in quality or more desirable than its competitors.
Specific Needs
Particular requirements or desires of individuals or target markets that products or services aim to fulfill.
Public Relations
The strategic communication process that builds mutually beneficial relationships between organizations and their publics.
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