Kanisha Is Confronted with a Strange Set of Products During

question 43

Multiple Choice

Kanisha is confronted with a strange set of products during her most recent visit to the cosmetics counter at her favourite department store.Urban Grunge nail polish is "hot,hot,hot" according to recent ads.Kanisha likes the idea of a new nail polish but is unsure about the image that might be projected by the dull colours of the nail polish line.With such names as Street Slime,Garbage Goo and Trash Can,caution might be the right move.Which of the following attitude functions most closely matches with Kanisha's attitude towards the purchase decision?

• A) Utilitarian function
• B) Elaboration function
• C) Ego-defensive function
• D) Knowledge function

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Definitions:

Event Scope Forecasts

Projected analyses that predict the extent or magnitude of events, often used in planning and risk assessment.

Environment

The surrounding physical, natural, social, and cultural conditions in which an individual, organization, or community operates.

Forecasts

Predictions or estimates of future events or trends, typically based on analysis of data.

Trend Analysis

The practice of collecting information and attempting to spot a pattern, often used in financial markets, business intelligence, and research fields.