Jason Remembers That the Last Time He Bought a Store-Branded

question 73

Multiple Choice

Jason remembers that the last time he bought a store-branded rubbish bin it fell apart in about two months.Without even looking at the store brand on this shopping trip,Jason buys a more expensive national brand.Which of the following models most accurately reflects Jason's behaviour?

• A) The cognitive recognition model
• B) The quality versus value model
• C) The expectancy disconfirmation model
• D) The product rejection model

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