Which of the Following Is the WEAKEST Argument Against Using

question 24

Multiple Choice

Which of the following is the WEAKEST argument against using ethnic symbolism in marketing messages?

• A)Few ethnic subcultures today have powerful stereotypes that the general public associates with them.
• B)Members of ethnic subcultures have increasing economic power.
• C)Symbols that once seemed acceptable may come to be seen as negative.
• D)Marketers may not understand possible negative interpretations of ethnic symbolism.

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Definitions:

Stereotype

A fixed, oversimplified, and often inaccurate idea of the characteristics that typify a person, group, or thing, which can influence attitudes and behaviors towards them.

Cognitive Generalization

The extension of learned behavior or response to situations that are similar, but not identical, to the original learning environment.

Extremity Bias

The tendency for people to remember and give disproportionate weight to the most extreme examples or experiences.

Group Attribution Error

The tendency to erroneously attribute the behavior or attitudes of individuals within a group to the group as a whole.