Marketers Must Know the Needs and Wants of Their Customers

question 11

Multiple Choice

Marketers must know the needs and wants of their customers.Which of the following presents the most accurate picture of the typical elderly consumer today?

• A)Most are old, infirm, depressed, stay-at-home people who live a hand-to-mouth existence.
• B)Most are active, interested in what life has to offer, and are enthusiastic consumers with the means and willingness to buy many goods and services.
• C)Most live with their children, have little savings and have an increasingly difficult time adjusting to the changing technical world around them.
• D)Most have refused government support and are isolated.They don't trust anyone under 60.

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Definitions:

Root Cortex

The layer of plant tissue between the epidermis and the vascular cylinder, primarily involved in storage and transport of nutrients in roots.

Root Hairs

Thin, hair-like extensions from a plant's root system that increase surface area for water and nutrient absorption from the soil.

Endodermal Cells

Cells that make up the endoderm, the innermost layer of cells in early animal embryos, which eventually forms the lining of the digestive and respiratory systems.

Aquaporins

Protein channels in cell membranes that facilitate the transport of water and, in some cases, small solutes across the membrane.