Many Years Ago, Sprint Telecommunications Aired an Advertisement Intended to Demonstrate

question 53

Multiple Choice

Many years ago, Sprint Telecommunications aired an advertisement intended to demonstrate the clarity of reception Sprint customers could expect. The ad showed a rancher, who had used a different company, complaining that he had ordered 100 oxen from his supplier and instead received 100 dachshunds. The mix-up was probably due to the presence of ________ in the communication process.

• A) noise
• B) message filtering
• C) signal complexity
• D) network confusion
• E) competing messages

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Definitions:

Contextual Intelligence

Contextual intelligence is the ability to understand the limits of our knowledge and to adapt that knowledge to an environment different from the one in which it was developed.

Metacognition

The knowledge or awareness of one’s own cognitive processes, and the ability to monitor and control those processes.

Tacit Knowledge

Knowledge that is difficult to transfer to another person by writing it down or verbalizing it, often gained through personal experience.

Contextual Intelligence

The ability to understand the limits of our knowledge and adapt that knowledge to an environment different from the one in which it was developed.