Bags Unlimited Is Using a Combination of Advertising and Personal

question 101

Multiple Choice

Bags Unlimited is using a combination of advertising and personal selling to increase the sales of its purses, backpack, and computer bags. This activity involves the ____ ingredient of the marketing mix.

• A) distribution
• B) promotion
• C) pricing
• D) timing
• E) product

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Definitions:

Return on Common Shareholders' Equity Ratio

A financial metric that measures a company's profitability by showing how much profit it generates with the money shareholders have invested, specifically focusing on common stockholders.

Profit Margin

A financial metric that measures the amount of profit a company earns per dollar of revenue, indicating the efficiency of the company in converting sales into profits.

Inventory Turnover Ratio

A measure of how often a company sells and replaces its inventory over a period, indicating the efficiency of inventory management.

Profit Margin

A financial metric used to evaluate a company's financial health by dividing net income by net sales, showing the percentage of revenue that exceeds the cost of goods sold.