Which of the Following Is Least Likely to Be a Factor

question 102

Multiple Choice

Which of the following is least likely to be a factor in developing a sales forecast?

• A) Geographic area in which the product is sold
• B) Last year's sales
• C) Entire product line
• D) Number of salespeople employed by the firm's major competitors
• E) Expected level of marketing effort

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Definitions:

Consumer Surplus

The variance between the total consumers are prepared to invest in a good or service and what they end up investing.

Producer Surplus

The difference between the amount producers are willing to accept for a good or service and the higher market price they actually receive.

Tax Revenue

Funds acquired by governments from taxation, employed to support public programs and fulfill government responsibilities.

Total Surplus

The sum of consumer surplus and producer surplus, representing the overall economic benefit to society from a market transaction.