If, in the Midst of Daily Operating Activities, Jane Smith

question 1

Multiple Choice

If, in the midst of daily operating activities, Jane Smith finds that the office has run out of paper for the copy machine, she quickly purchases more at the local office supply store. In this case, she is a

• A) specialty shopper.
• B) convenience shopper.
• C) business customer.
• D) supply purchaser.
• E) personal consumer.

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Definitions:

Premack Principle

A principle of reinforcement that states a more probable behavior can be used as a reward for a less probable one to increase the less probable behavior.

Secondary Reinforcer

A stimulus that has become rewarding through its association with a primary reinforcer, which satisfies basic biological needs.

Primary Reinforcer

A stimulus that is naturally reinforcing for a given species, such as food, water, or physical comfort, which does not require learning to be effective.

Skinner Box

An experimental apparatus used in the behavioral study of animals, named after B.F. Skinner, to study operant conditioning.