Click It, Inc. Travis Is a Salesperson for Click It, Inc. Click It

question 34

Multiple Choice

Click It, Inc.
Travis is a salesperson for Click It, Inc. Click It does not sell products with its own brand name. Instead, its products are created for different retail stores and carry the store brand. Travis thought that several changes needed to be made to a particular product, but Click It management reminded him that the stores, not Click It, owned the brand.
However, because Click It had been concerned about dropping sales, management listened to Travis's concerns about the company's pricing. He suggested using a different pricing strategy. More specifically, he felt that the company should incorporate a multiple-unit pricing strategy because it would then allow Click It to set a single price for multiple units. This had the potential of increasing sales and therefore profits, so management agreed to consider Travis's suggestion.
-Refer to Click It, Inc. When Travis thinks of products and brands adding value to the company that sells them, which concept is he referring to?

• A) Equilibrium brand
• B) Brand extension
• C) Generic name
• D) Brand demand
• E) Brand equity

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Definitions:

Pressure Lube

A lubrication system that delivers oil under pressure to moving parts within machinery, ensuring reduced friction and wear for optimal performance.

Transmission Components

Parts that make up the transmission system, facilitating the change of gears and the distribution of power to the wheels.

Slave Valve

A valve that is operated or controlled by another mechanism or signal, often used in hydraulic or pneumatic systems to ensure coordinated movement or function.

Range Cylinder

A hydraulic or pneumatic cylinder used to change the range in certain types of machinery, such as transmissions in trucks or in heavy equipment, facilitating changes between high and low gear sets.