Compare and Contrast Intensive, Selective, and Exclusive Distribution

question 33

Essay

Compare and contrast intensive, selective, and exclusive distribution. Give an example of a product that normally would be distributed in this way for each type of market coverage.

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Definitions:

Behavior Modification

A therapeutic approach aiming to change undesirable behaviors through the systematic application of the principles of learning.

Operant Conditioning

A learning process where the consequences of an action affect the likelihood of the action being repeated, involving rewards and punishments.

Social Learning

Observational learning that occurs when someone watches others get rewarded or punished for behavior.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response originally elicited by the second stimulus is eventually elicited by the first stimulus alone.