Three Primary Methods of Collecting Information for Environmental Scanning Are

question 7

Multiple Choice

Three primary methods of collecting information for environmental scanning are

• A) marketing research, company records, and advance orders.
• B) secondary sources, company records, and observation.
• C) executive knowledge, media, and marketing research.
• D) observation, secondary sources, and marketing research.
• E) company database, executive knowledge, and research.

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Definitions:

Authenticity

Is the extent to which qualitative investigation captures social realities as experienced by insiders.

Testing

The process of evaluating a person's performance, abilities, or quality of a product through examination, experimentation, or assessment.

Informed Consent

A process through which individuals are provided with information about a procedure or activity, understanding its implications before agreeing to participate or undergo it.

Government Policy

pertains to the actions, regulations, and principles established by governmental bodies to guide societal, economic, or administrative activities.