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Mattel Views the Toy Market as Composed of Four Age

question 149

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Mattel views the toy market as composed of four age groupings,each with different needs and desires.Each of these groups are known as


Definitions:

Gifted Children

Children who exhibit a significantly higher level of intelligence or specific talent compared to their peers.

Terman's Study

A longitudinal study begun in 1921 by Lewis Terman that followed the lives of gifted children into adulthood to study their characteristics and development.

Longitudinal Study

A research method that involves observing the same subjects over a period of time, often years or decades, to detect developments or changes.

Giftedness

A term used to describe individuals, often children, possessing abilities significantly above the norm for their age, which may require special educational provisions to support their development.

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