Computer Software That Aids Marketing Managers in Decision Making by Helping

question 115

Multiple Choice

Computer software that aids marketing managers in decision making by helping them anticipate the effect of certain decisions is known as a

• A) database.
• B) marketing research system.
• C) marketing information system.
• D) marketing decision support system.
• E) single-source system.

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Definitions:

Executives

Senior level managers responsible for planning, directing, and overseeing a company's operations and strategic direction.

Yardsticks

Measures or standards used for comparison.

Preventive Actions

Measures taken to detect and eliminate potential causes of non-conformities or other undesirable situations before they occur.

Corrective Actions

Corrective actions refer to steps taken to identify, eliminate, and prevent the recurrence of undesirable behaviors or conditions in an organization or process.