The ProMark Company Manufactures and Sells Only One Type of Ballpoint

question 161

Multiple Choice

The ProMark Company manufactures and sells only one type of ballpoint pen at just one price.All its advertising is the same and is directed at the mass market.What type of targeting strategy is the ProMark Company using?

• A) Extensive
• B) Undifferentiated
• C) Concentrated
• D) Intensive
• E) Differentiated

---

Definitions:

Coupon Rate

The annual interest rate paid by a bond expressed as a percentage of the bond's face value.

YTM

Yield to Maturity, the total return anticipated on a bond if held until it matures.

Premium Bonds

Bonds sold for more than their face value due to offering interest rates higher than the current market average.

Discount Bonds

Bonds that are sold for less than their face value, typically reflecting that the market interest rates are higher than the bond's coupon rate.