Scenario 6.2 Use the Following to Answer the Questions

question 10

Multiple Choice

Scenario 6.2
Use the following to answer the questions.
GE Transportation produces locomotive engines for sale in countries around the world. After looking at the total market for locomotive engines, the company found that different rail lines wanted engines. Major rail lines in the U.S. and South America wanted engines to haul heavy freight. Rail lines in Sweden and Germany were interested in a cleaner, greener locomotive engine. Rail lines operated by several Eastern European countries wanted locomotive engines for running short distances between cities in their own country. GE Transportation is currently manufacturing its GE 4400 for heavy freight, its Hybrid Eco-Engine, and its Dash 9, suited for shortline transport.
-Refer to Scenario 6.2. Which of the following targeting strategies is GE Transportation most likely using?

• A)Undifferentiated
• B)Differentiated
• C)Concentrated
• D)Selective
• E)Market diffusion

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Definitions:

Olfactory Receptors

Olfactory receptors are specialized proteins located in the olfactory epithelium that detect and respond to odor molecules, allowing for the sense of smell.

Smell

The sensory perception of odors or scents, detected by the olfactory system in the nose.

Mechanoreceptors

Mechanoreceptors are sensory receptors that respond to mechanical pressure or distortion, involved in sensations such as touch, pressure, and sound.

Excited By

Stimulated or activated by an external source, leading to an increased level of energy or activity.