After a Firm Has Identified an Appropriate Targeting Strategy, the Next

question 37

Multiple Choice

After a firm has identified an appropriate targeting strategy, the next step in the target market selection process is

• A) determining the demographic variables of the target market.
• B) developing market segment profiles.
• C) determining which segmentation variables to use.
• D) selecting specific target markets.
• E) evaluating relevant market segments.

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Definitions:

Call-To-Action

A prompt or instruction within marketing material aimed at inducing the audience to take a desired action.

Cost Per Click

A digital advertising metric that measures the amount paid for each click on an ad, indicating the cost of directing a user to a website or landing page.

Advertiser

An individual or company that pays to promote their product, service, or brand through various forms of media.

Publisher

An individual or company that prepares and issues books, journals, music, or software for sale.