When Selecting Specific Target Markets, a Firm Should

question 194

Multiple Choice

When selecting specific target markets, a firm should

• A) revert to an undifferentiated approach if the market is deemed heterogeneous.
• B) choose the segments most in line with the firm's objectives and long-term growth.
• C) choose all segments that are determined to be profitable for the organization.
• D) choose the minimum number of segments necessary to achieve company sales potential.
• E) pick the segments with the best sales forecasts for the upcoming period of time.

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Definitions:

Probability

A measure of the likelihood of an event occurring, expressed as a number between 0 (impossible) and 1 (certain).

Probability

A numerical expression ranging from 0 to 1 indicating the probability of a certain event's occurrence.

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