A Consumer May Receive a Marketer's Information and Perceive It

question 230

True/False

A consumer may receive a marketer's information and perceive it differently from the way the marketer intended.

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Definitions:

Non-associative Model

A theory in learning that explains how an organism's behavior towards a stimulus changes in the absence of any association with positive or negative reinforcement.

Evolution

The process by which different kinds of living organisms are thought to have developed and diversified from earlier forms.

Stimuli

External factors or events that elicit a response from a biological organism.

Learning

The acquisition of knowledge or skills through experience, study, or by being taught.