Scenario 7.1 Use the Following to Answer the Questions

question 64

Multiple Choice

Scenario 7.1
Use the following to answer the questions.
Consumers use information from many sources when making purchasing decisions,including information from friends and family members.One of the most dissatisfying consumer experiences is with auto repair.Aware of this,Kate has asked several of her friends and family members where they have their cars repaired,since she has experienced a problem starting her car when the weather is cold.Kate has heard that Skola's Auto Repair has reasonable prices,but it can be difficult to get an appointment.Steve,one of Kate's friends,had a very poor experience with Skola's.However,once he complained to them,they fixed the situation and now he prefers their auto repair shop over others.
-Refer to Scenario 7.1.The change in Steve's behavior toward Skola's Auto Repair,caused by the company's response to his complaint,is a function of

• A)perception.
• B)motivation.
• C)attitudes.
• D)learning.
• E)influence.

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Definitions:

Types of Analysis

Refers to the various methodologies used in research and examination, such as statistical, qualitative, quantitative, and comparative analysis.

Hawthorne Effect

The effect of the research process itself on the groups or individuals being studied; hence, the act of studying them often itself changes them.

Originated

Refers to the point or place where something begins or is created.

Participant Observation

A qualitative research method involving the systematic recording of behaviors and interactions while being directly involved in the subject's environment.