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Product availability plays a major role in the purchase stage. If the highest-ranked product is unavailable, the consumer will most likely purchase the brand ranked second.
Sociobiology
An interdisciplinary science that studies the biological bases of social behavior, across species, drawing from ethology, evolutionary theory, and genetics.
Evolutionary Psychology
A theoretical approach in the social and natural sciences that examines psychological structure from a modern evolutionary perspective.
Natural Selection
A fundamental mechanism of evolution, whereby individuals with traits better suited to their environment are more likely to survive and reproduce, passing those traits to future generations.
Evolutionary Process
The gradual development of organisms and species over time through mechanisms such as natural selection and genetic drift.
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