Which of the Following Should Be the Least Important Concern

question 354

Multiple Choice

Which of the following should be the least important concern for marketers when selecting a brand name?

• A) Choosing a name that is easy to say and recall
• B) Positively suggesting the product's major benefits
• C) Designing a name that can be used in all different types of media
• D) Developing an advertising campaign to introduce the name
• E) Checking to see if the name is already trademarked by another company

Understand the concept and practical applications of evidence-based management.

Recognize the contingency approach to management and its adaptability according to individual and situational needs.

Identify the role of evidence-based management in decision-making processes.

Understand the importance of adopting international quality standards and continuous improvement in operations.

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Definitions:

Preference

The selection or tendency of an individual to favor one alternative over others.

Neuroticism

A trait in the Big Five personality model characterized by emotional instability, anxiety, moodiness, irritability, and sadness.

Situational Effects

The impact that immediate environmental or contextual factors have on an individual's behavior, feelings, or perceptions.

Scud Missiles

Ballistic missiles used by several countries, initially developed by the Soviet Union.