PepsiCo Has a New Flavor of Soft Drink That It

question 45

Multiple Choice

PepsiCo has a new flavor of soft drink that it wants to test to determine reactions of probable buyers. Which of the following test market characteristics would be least useful to PepsiCo when testing the new soft drink?

• A) There are research and audit services available.
• B) Retailers would be cooperative.
• C) Testing efforts would not be easily jammed by competitors.
• D) Tourism is a major industry in the area.
• E) The city has stable year-round sales of soft drinks.

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Definitions:

Repressed Memory Recovery

The process of recalling memories that have been unconsciously blocked due to being associated with a high level of stress or trauma.

Reaction Formation

In psychoanalytic theory, the defense mechanism that keeps an anxiety-producing impulse or thought in check by producing its opposite.

Superego

In psychoanalytic theory, the part of the mind that consists of the conscience and the individual’s system of internalized rules of conduct, or morality.

Psychoanalytic Theory

A theory in psychology originated by Sigmund Freud, which posits that human behavior is the result of interactions among the id, ego, and superego, within the context of sexual and aggressive drives.