Scenario 15.1 Use the Following to Answer the Questions

question 45

Multiple Choice

Scenario 15.1
Use the following to answer the questions.
Liz Claiborne,Inc.markets several different brands,under their own Claiborne name label,as well as others.Their primary brands,such as Liz Claiborne,Liz & Co,and DKNY,are sold to wholesalers.These brands are then available through retail department stores such as Kohl's and Macy's.Their wholesale-based brands division is positioned as customer-focused and cost-efficient.Their premium brands division includes labels such as Kate Spade,Juicy Couture,and Mexx.These premium brands are sold through stores that the Claiborne company owns.
-Refer to Scenario 15.1.Liz Claiborne,Inc.uses which type of channel of distribution for its premium brands?

• A)A short,direct channel
• B)A long,direct channel
• C)Dual distribution
• D)Horizontal integration
• E)Intensive distribution

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Definitions:

Going Concern

Going Concern is an accounting principle assuming that a business will continue to operate in the foreseeable future, implying it is not expected to liquidate or significantly curtail operations.

Startup

A young company founded to develop a unique product or service, bringing a new solution or innovation to the market.

Founding Entrepreneur

The individual who establishes a startup or business, taking on the risks and rewards associated with its success or failure.

Chief Executive Officer

The highest-ranking executive in a company, responsible for making major corporate decisions and managing overall operations.