Advertising Agencies Typically Receive

question 190

Multiple Choice

Advertising agencies typically receive

• A)large fees from the companies whose ads they develop and place.
• B)a 15 percent commission from the company whose product they are helping advertise.
• C)a 10 percent commission from the advertising company and 10 percent from the media they use.
• D)a 25 percent commission paid by the media from which it makes purchases.
• E)a 15 percent commission paid by the media from which it makes purchases.

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Definitions:

Motivational Impact

The effect of different factors on an individual's drive or incentive to perform tasks and goals.

Physiological Desire

A fundamental need stemming from the body's biological functions, such as hunger, thirst, or the need for sleep.

Psychological Desire

An emotional state that compels individuals towards a specific need or want, influencing behavior.

Unfulfilled

A state or condition where expectations, needs, or goals have not been met or achieved.