When a Marketer Makes an Effort in Promotion to Point

question 30

Multiple Choice

When a marketer makes an effort in promotion to point out the strengths and benefits of a specific brand, it is an attempt to build ____ demand.

• A) primary
• B) secondary
• C) selective
• D) economic
• E) competitive

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Definitions:

Shortage

A situation where demand exceeds supply, often leading to rising prices and unmet consumer needs.

Surplus

An excess of income or assets over expenditure or liabilities in a given period, often referring to profit or the amount of goods produced over what is needed.

Price Ceiling

A restriction enforced by the government on the highest price allowable for a product or service.

Price Floor

A legally established minimum price below which a good or service cannot be sold, often set to protect producers or farmers from too low prices.