The Basic Promotional Objective Underlying a Magazine Advertisement with a Direct-Response

question 111

Multiple Choice

The basic promotional objective underlying a magazine advertisement with a direct-response information form that requests the reader to complete and mail the form to receive additional information is to

• A)retain loyal customers.
• B)facilitate reseller support.
• C)reduce sales fluctuations.
• D)stimulate primary demand.
• E)identify prospects.

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Definitions:

Refuse

To decline to accept or to reject.

Non-Local Check

A bank check drawn on any bank that is not local to the area where it is being presented for payment.

Depositary Bank

A financial institution that holds assets or securities for safekeeping on behalf of depositors.

Federal Reserve Bank

A part of the Federal Reserve System, which is the central banking system of the United States, responsible for implementing the country's monetary policy.