Which of the Following Is the Best Example of the Promotional

question 207

Multiple Choice

Which of the following is the best example of the promotional objective of combating competitive promotional efforts?

• A) Joy advertises that its dish soap has more suds than Dawn, Sunlight, and other leading dish soaps.
• B) Joe Boxer and Kmart collaborate to promote Joe Boxer's lines of clothing and housewares.
• C) The Pork Council advertises pork as the "other white meat" and a healthier alternative to beef.
• D) After Ford promotes the towing capacity of its F-series trucks, DaimlerChrysler soon emphasizes the towing capacity of its Dodge trucks.
• E) Hyundai offers 10-year/100,000 mile warranties on its vehicles in order to give customers confidence in its brand name and automotive offerings.

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Definitions:

Physiological Processes

The functions and activities that occur within living organisms to maintain life, including metabolism, homeostasis, and reproduction.

James-Lange Theory

A theory of emotion proposing that emotions occur as a result of physiological reactions to events.

Cognitive Theory

A theory in psychology that emphasizes mental processes such as perception, memory, and problem solving.

Vocal Intonations

Variations in pitch, tone, and pace of voice that can influence the meaning or emotional response to spoken words.