Generally, Promotion Mixes for Companies with Extremely Limited Promotional Budgets

question 130

Multiple Choice

Generally, promotion mixes for companies with extremely limited promotional budgets tend to concentrate on

• A) advertising.
• B) publicity.
• C) sales promotions.
• D) personal selling.
• E) distributor incentives.

---

Definitions:

Ambiguous

Open to more than one interpretation or having a double meaning.

External Locus

A belief that one's life events are largely influenced by external forces or the environment, as opposed to internal factors (contrast with internal locus of control).

Conscientiousness

A personality trait characterized by organization, responsibility, and thoroughness.

Locus of Control

Refers to an individual's belief about the extent to which their actions can influence the events that affect them.