A Paid Form of Nonpersonal Communication About an Organization And/or

question 158

Multiple Choice

A paid form of nonpersonal communication about an organization and/or its products that is transmitted to a target audience through a mass medium is

• A) advertising.
• B) public relations.
• C) sales promotion.
• D) personal selling.
• E) campaigning.

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Definitions:

Standard Deviation

A measure of the amount of variation or dispersion of a set of values; a low standard deviation means the values are close to the mean, while a high standard deviation means the values are dispersed over a wider range.

Standard Normal Random Variable

A random variable with a mean of zero and a variance of one, following the standard normal distribution.

Area

The measure of the extent of a two-dimensional surface or shape, expressed in square units.

Z

Often refers to a Z-score in statistics, representing the number of standard deviations a data point is from the mean.