The First Stage in the Development of Any Advertising Campaign

question 57

Multiple Choice

The first stage in the development of any advertising campaign is

• A) creating the message.
• B) setting the budget.
• C) identifying the advertising target audience.
• D) defining the advertising objectives.
• E) creating the advertising platform.

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Definitions:

Exploration

The process of investigating something methodically to discover more about it, often used in the context of research.

Themes

Central ideas, subjects, or motifs recurring throughout a work or body of research that help unify and clarify its content and purpose.

Playboy Magazine

A men's lifestyle and entertainment magazine known for its features on photography, fashion, and journalism, as well as its Playmate pictorials.