An Advertising Platform Should Consist of Issues That Are Important

question 193

Multiple Choice

An advertising platform should consist of issues that are important to consumers. Selling features should be important to consumers and should be features that

• A) competitive products lack.
• B) can be seen easily in a photograph.
• C) are familiar concepts to those in the target market.
• D) competitive products have as well.
• E) are reasonably inexpensive to develop.

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Definitions:

Performance Incentives

Rewards or bonuses offered to employees or managers to motivate them to achieve specific performance targets.

HVAC Cooling System

A component of Heating, Ventilation, and Air Conditioning (HVAC) systems dedicated to reducing and maintaining cooler air temperatures in a space.

Revolutionary

Marking a dramatic change or shift in tradition, practice, or technology, often leading to significant social, economic, or political transformations.

Raw Materials

Basic natural or processed materials that are used in manufacturing and production to create final products.