Use the Following to Answer the Questions

question 34

Multiple Choice

Use the following to answer the questions.
The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages.Toyota will likely advertise its new vehicle,the Venza,on TV and in major national magazines.It is possible that the ads could focus on the features of the Venza and its most likely competitor,the Ford Edge.Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad,while mentioning only the Toyota brand and its company's strengths.Finally,Toyota will probably continue to advertise updates of its cash cow brands,the Camry and the hybrid versions of its SUVs.
-Refer to Scenario 17.1.If the ads include both the Venza and the Ford Edge,they would be examples of

• A) institutional advertising.
• B) public relations.
• C) product advertising.
• D) comparative advertising.
• E) competitive advertising.

---

Definitions:

Service Charge

A fee collected to pay for services related to the primary product or service being purchased.

Airport Currency Exchange

Facilities located within airports where travelers can exchange one country’s currency for another's, typically at market rates.

Exchange Rate

The price at which one currency can be exchanged for another currency.

Units

Refers to a measure of quantity or amount in a specified dimension such as length, mass, time, etc., or in the context of economics and finance, the smallest portion of a product or financial instrument.