A Public Relations Audit Is Used to Assess an Organization's

question 164

True/False

A public relations audit is used to assess an organization's image among its publics or to evaluate the effect of a specific public relations program.

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Definitions:

Cash Flow

The cumulative sum of funds moving in and out of a company, particularly influencing its liquid assets.

Operating Activities

Activities related directly to the business's primary operations, such as selling products or services, and reflected in its cash flow statement.

Accounts Receivable

Financial obligations of customers towards a company for received goods or services yet to be paid.

Debit Balance

The amount that remains in a financial account when the total debits exceed the total credits, often indicative of expenses or assets.