Which of the Following Statements Concerning Customer Relationship Management Is

question 54

Multiple Choice

Which of the following statements concerning customer relationship management is false?

• A)CRM is a customer-driven strategy.
• B)CRM constitutes a specific use of technology.
• C)Building long-term relationships with customers creates value for the organization.
• D)It costs more to bring a customer back from a competitor than it does to keep him or her satisfied in the first place.
• E)The basic concept behind CRM is to treat different customers differently.

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Definitions:

Patterns of Relationships

Recurring dynamics and behaviors observed within interpersonal relationships, which can influence the nature of social connections and interactions.

Environmental Origins

The concept that one's surroundings and context can significantly influence their development, traits, and behaviors.

Homosexuality

A sexual orientation characterized by a romantic or sexual attraction to individuals of the same sex.

DSM

Diagnostic and Statistical Manual of Mental Disorders; a resource used by healthcare professionals in the U.S. and much of the world as the authoritative guide to the diagnosis of mental disorders.