In a Study, Participants Listened to the Following Tape Recording

question 10

Multiple Choice

In a study, participants listened to the following tape recording:
Rumor had it that, for years, the government building had been plagued with problems. The man was not surprised when he found several spiders, roaches, and other bugs in the corner of the room.
As participants heard the word "bugs," they completed a lexical decision task to a test stimulus flashed on a screen. To which of the following words would you expect participants to take the longest to respond to?

• A) ANT
• B) SPY
• C) SKY
• D) ROACH

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Definitions:

Lifestyle Segmentation

A marketing approach that divides the market into groups based on consumer lifestyles, behaviors, and preferences.

Macromarketing

Refers to the study of the marketing processes, systems, and impacts at the societal level, often considering the interaction between markets, society, and the environment.

Micromarketing

An extreme form of segmentation that tailors a product or service to suit an individual customer’s wants or needs; also called one-to-one marketing.

Geodemographic Segmentation

The process of analyzing and categorizing population data based on geographic and demographic factors for marketing purposes.