The Marketing Concept Changed the Focus from Finding the Right

question 1

Multiple Choice

The marketing concept changed the focus from finding the right customer for a product to producing the right product for a customer and doing it better than the competition by specifically focusing on all of the following EXCEPT ________.

• A) realizing a profit by satisfying customers over the long term
• B) creating one product designed to meet the needs of all customers
• C) aligning all functions of the organization to meet or exceed customer needs
• D) identifying customer needs before the product is designed and produced
• E) focusing on products with the highest profit

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Definitions:

Covariances

Indicators of how two or more variables are related and move together.

Capital Allocation Line

A graph line that shows the risk-return trade-off for efficient portfolios, indicating the rate of return for each unit of risk.

Risk-free Security

A financial instrument considered to have minimal risk of default, often equated with the debt of a solvent government or government-backed entity.

Global Minimum-variance Portfolio

A portfolio constructed to achieve the lowest possible risk (variance), holding investments worldwide to diversify exposure.