If a Product Succeeds in Satisfying Needs and Is Purchased

question 123

Multiple Choice

If a product succeeds in satisfying needs and is purchased over and over again, it most likely has attained:

• A) product separation.
• B) brand loyalty.
• C) lifestyle variation.
• D) purchase conception.

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Definitions:

Working Through

A process in psychotherapy aimed at helping clients understand, confront, and resolve their issues and conflicts.

Intrapsychic Conflict

A psychological struggle occurring within the mind of an individual, often part of psychoanalytic theories.

Drive Theory

A psychological perspective that posits human behavior is motivated by innate, biological drives such as hunger, thirst, and sexuality.

Libido

In psychoanalytic theory, a term describing the energy or drive behind human sexuality and desires, originally formulated by Sigmund Freud.