A Fast-Food Chain Describes Its Core Customer as a Single

question 42

Multiple Choice

A fast-food chain describes its core customer as a single male under 30 years of age with a working-class job, who reads little, likes loud music, and hangs out with friends. This is an example of:

• A) subculture.
• B) marketing segmentation.
• C) demographics.
• D) a typical male Canadian consumer of burgers.

---

Definitions:

Impulsive Behavior

Actions performed without forethought or consideration of the consequences, often driven by immediate desires or emotions.

Depressant Effects

The slowing down of brain and body functions caused by certain substances or drugs.

Nerve Impulses

Electrical signals that travel along neurons, conveying information throughout the nervous system.

Depressants

Substances that reduce the activity of the central nervous system, often used to induce calmness or sleep.