Outline and Explain the Elements of the Perceptual Process That

question 107

Essay

Outline and explain the elements of the perceptual process that would allow a shopper to recognize and select a bottle of ketchup in a supermarket.

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Definitions:

Controlled Observations

Observational research methods where variables are manipulated or controlled in order to investigate their effects on other variables.

Naturalistic Observations

A research method in which subjects are observed in their natural environment without any manipulation by the researcher.

Introspection

The study or monitoring of one's own thoughts and feelings.

Ecological Validity

The extent to which the findings of a study can be applied to and represent real-world settings and behaviors outside the context of the study itself.