The Two Basic Measures of Advertising Impact Used in the Industry

question 58

Multiple Choice

The two basic measures of advertising impact used in the industry are:

• A) power and persuasiveness.
• B) readership and remembrance.
• C) recognition and recall.
• D) reliability and recall.

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Definitions:

Opportunity Cost

The cost of foregone alternatives when one option is chosen over another.

Coffee

A popular beverage made from roasted and ground beans of the Coffea plant, consumed worldwide for its stimulating effects.

Production Possibility Frontier

A diagram that maps out all possible highest outputs for two commodities, given a predetermined set of inputs and technology.

Specialize

The process by which individuals or entities focus their efforts on a limited range of activities, goods, or services to gain efficiencies and improve performance or output.