Examlex
Why is the choice of which colour(s) to use such a sensitive one for marketers? Give an example. Why is this important in regards to demographic characteristics?
Creativity
The ability to generate new ideas or concepts, or new associations between existing ideas or concepts.
Algorithm
An algorithm is a specific, step-by-step procedure for solving a problem or accomplishing some end, typically by a computer.
Heuristic
A problem-solving approach that employs a practical method not guaranteed to be perfect, but sufficient for reaching an immediate goal.
Fixedness
A cognitive bias that limits a person to using an object only in the way it is traditionally used, hindering problem-solving and creativity.
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