Which Element Below Is an Example of Product Involvement

question 61

Multiple Choice

Which element below is an example of product involvement?

• A) mass customization
• B) SMART
• C) valences
• D) spectacles

---

Definitions:

Deductive Reasoning

A process of logical reasoning from one or more statements (premises) to reach a logically certain conclusion.

Modus Ponens

A logical argument form and a rule of inference that, if a premise implies a conclusion and the premise is true, then the conclusion must also be true.

Modus Tollens

A logical argument form that suggests if a implies b, and b is found to be false, then a must also be false.

Antecedent

An event, condition, or cause that logically or temporally precedes another; in grammar, the noun or noun phrase that a pronoun refers to.