When Bristol-Myers States That "New Liquid Vanish Really Does Clean

question 23

Multiple Choice

When Bristol-Myers states that "New Liquid Vanish really does clean tough rust stains below the waterline better than Lysol," it is using which of the following strategies?

• A) cognitive differentiation
• B) emotional appeal
• C) comparative advertising
• D) conclusion advertising

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Definitions:

Child Development

The physical, cognitive, social, and emotional growth that occurs from birth through late adolescence.

Middle Ages

A historical period in Europe between the fall of the Roman Empire and the beginning of the Renaissance.

Age of Reason

A developmental stage where children begin to think logically about concrete events and understand the concept of cause and effect.

Blank Slates

A theory suggesting that individuals are born without built-in mental content, and all knowledge comes from experience or perception.