When Purchase Decisions Are Made Under Conditions of Low Involvement

question 122

Multiple Choice

When purchase decisions are made under conditions of low involvement, often the consumer's decision results from cues in the shopping environment, such as surprise sales, the way products are displayed, etc. This view of what affects consumer decisions is known as the:

• A) rational perspective.
• B) experiential perspective.
• C) behavioural influence perspective.
• D) interpretivist perspective.

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Definitions:

Hedonic Well-Being

A concept in psychology that refers to the aspect of well-being that involves pleasure, enjoyment, and the avoidance of pain.

Eudaimonic Well-Being

A concept of happiness and fulfillment derived from living in accordance with one's true self and realizing one's potential and personal growth.

Self-Determination

A theory of motivation that emphasizes the role of autonomy, competence, and relatedness in fostering motivation and psychological well-being.

Core Virtues

Fundamental qualities deemed to be universally positive and desirable, such as honesty, compassion, and courage, that guide ethical behavior.