Two Dimensions of Emotional States Determine If a Shopper Will

question 66

Multiple Choice

Two dimensions of emotional states determine if a shopper will react positively or negatively to a consumption environment. These two dimensions are best described as being:

• A) pleasure and pain.
• B) avoidance and satisfaction.
• C) deal making and arousal.
• D) pleasure and arousal.

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Definitions:

Trade Record

Documentation or data that keeps track of all trading activities, including purchases and sales of securities.

Paper Trail

A series of documents or records that provide evidence of a person's or organization's transactions, actions, or history.

Expected Returns

The anticipated amount of profit or loss an investment is predicted to generate based on historical or projected performance.

Securities

Securities that signify ownership in a corporation that's publicly traded (such as shares), a debt obligation to a government entity or a company (through bonds), or entitlements to ownership through options.